MINI at Bellevue Square
MINI at Bellevue Square is a first-in-the-country MINI USA showroom located inside a retail mall. The space showcases two featured MINI Cooper models, includes MINI lifestyle merchandise, and provides the customer an opportunity to design their own unique MINI cooper vehicle at a virtual design kiosk. Customers interested in driving a MINI Cooper are escorted to the test drive area located in the parking garage where six to eight models are available.
Materials were selected to convey a classic, quality image that reflects the MINI tradition.
The design was a collaborated effort with Czarnowski and Associates, the national designer for MINI USA.